But don’t worry we have been very busy! Not least with delivering babies, doing countless ethical audits across the world, and learning something about the way consumers think about ethical trade.
A consumer survey was published last week which found that many consumers do not believe fashion retailers’ claims on ethical sourcing. It also stated that the most important issue to consumers was whether or not there were underage or child workers making the products that they were buying.
The study, published by TNS Worldpanel Fashion, asked 7,000 people about the ethical credentials claimed by UK retailers. 45% said that they were sceptical. It suggested that older buyers (over 55) were more interested in ethical claims than those under the age of 25.
Our own experience shows that customers are pleasantly surprised to hear how much work certain fashion retailers are doing on ethics. More people are checking the labels for information. More people are becoming more discriminating in which claims they choose to believe.
Here at Impactt we welcome increased consumer interest. We welcome the exposes and the media coverage, but it would be great if retailers, brands, NGOs, unions and journalists could report more credible good news stories to customers – more stories to show that by working hard on these issues we can all make a difference to the lives of the people making the stuff we buy.
Posted by impactt 